Senior marketing for growing businesses, without the agency overhead.
Strategy, content and ads from one senior marketer. I've run marketing in-house and built a business of my own, so I focus on what actually brings in customers. No long contracts, no hand-offs to juniors.
Strategic. Hands-on. Trilingual: EN / FR / AR.
See the work behind the numbers:
Service businesses and founder-led brands that are ready to grow.
Agency results, without the agency.
I've been in-house
I've run marketing from the inside, so I know how a lead becomes an enquiry, and an enquiry becomes a paying customer.
Senior, every time
No hand-off to a junior after the sales call. You work with me directly, and I cap new clients each month so you get full attention.
Strategy, content and ads in one
I plan it, shoot the photo and video, and run the ads. No separate photographer, editor and agency to coordinate.
Reach people in their language
Native content in English, French and Arabic, not machine translations. Reach francophone and Arabic-speaking communities across the GTA and Quebec.
You own everything
Accounts, ads, website and content are set up in your name from day one. No lock-in, no long contracts.
I've owned a business too
I co-founded a bakery and took it online, so I spend your budget like it's my own.
Build it, then keep it growing.
Discovery
You tell me what you need. We agree on a clear scope, timeline and price before anything starts.
Build
I set up your brand, online presence and lead systems hands-on, with weekly updates along the way.
Grow
Run it yourself with a training session and a brand and content guide, or keep me on monthly to manage and grow it.
Three ways to work with me.
Pick a package
Need a launch, a new online presence or more leads? Choose a ready-made package with a clear scope, timeline and starting price.
See packages ↓Build what you need
Need something specific, like hiring a team, a marketing roadmap or just ads? Tick exactly what you need and I'll send a custom quote.
Build my own ↓Keep it running
Want marketing handled every month, without hiring? I become your part-time marketing manager on a monthly retainer.
See monthly plans ↓What clients say.
“Mlle Perla est une personne hors du commun, sérieuse et compétente. Elle ne peut qu'apporter un plus à toute agence qu'elle intégrera, et y laissera ses marques, elle ne peut en aucun cas passer inaperçue.”
“Ms. Perla is an exceptional person, serious and competent. She can only add value to any agency she joins and will leave her mark. She cannot go unnoticed.”
“I worked with Perla from November 2020 through to the end of August 2021 and in that short time, I had such a great working relationship with her. Strategy, planning and roadmaps are terms that she uses and understands completely.”
Ready-made packages.
Clear scope, timeline and starting price. Need something different? Build your own ↓
Audit, Plan & Social Setup
Find out exactly what's working, what isn't, and what it's costing you. Leave with a full marketing plan and your social media set up to match it.
- Full review: website, Google, social, ads and lead follow-up
- Competitor snapshot against 3 local competitors
- Estimated revenue you're missing
- Top 5 quick wins to do this week
- Full marketing plan: goals, audience, positioning, channels, content, budget and KPIs, with a 90-day roadmap
- Social media set up: profiles optimised, 3 content pillars, a 30-day calendar and 6 launch posts
- 60-minute walkthrough call + 14 days of email Q&A
Launch
For new businesses that need to get online fast.
Starting at- Brand basics: logo cleanup, colours, fonts, voice
- Instagram, Facebook and Google Business set up
- One-page website with a contact or booking form
- 12 launch posts and captions
Build
For businesses that look outdated or invisible online.
- Everything in Launch
- Full website, up to 5 pages, with basic SEO
- Content strategy and 30 posts, including 6 Reels
- Email list and welcome flow
Grow
For businesses ready to bring in leads.
Starting at- Everything in Build
- Meta or Google ads, launched and optimised for 30 days
- Lead form connected to your CRM, with email follow-up
- Simple results dashboard
- Ad spend not included (paid directly to Meta or Google)
Every package ends with a handover session and a brand and content guide. Add-ons: Social Media Setup from $650, photo and video shoots, or extra months of ad management. Want me to keep it running after handover? See monthly plans ↓
Flexible payment: 50% to start and 50% at handover, or split into 3 monthly payments. All prices in CAD, plus HST. Prices cover my design, setup and strategy work. Third-party costs (domain, hosting, software subscriptions, ad spend) are paid directly by you and set up in your name, so you own everything.
Need a marketing team, not just a launch?
I'll set up the structure for your content and editing team, run the hiring process with you, and leave you with a clear plan for what comes next. Custom quote.
- Team structure: roles for content, editing and social
- Hiring process: job posts, screening and interviews
- Workflows, content calendar and approval steps
- 6–12 month marketing roadmap: what to stop, fix and build next
Your marketing manager, part-time.
Senior marketing every month for less than the cost of a full-time hire. Start after any package, or start here.
Maintain
Keep your website current, your business easy to find, and one channel running every month.
Starting at- Website maintenance: updates, backups and small edits
- Local SEO: Google Business Profile posts, reviews and listings kept up to date
- Monthly results report
- Plus your choice of one: social content (monthly calendar + 9 posts with captions, scheduled for you) or email & lead follow-up (2 campaigns a month, CRM kept running)
Grow
Content and ads working together to bring in leads.
- Everything in Maintain, with both social content and email & lead follow-up
- Meta or Google ads, managed and optimised
- Monthly photo and video shoot, with Reels
- SEO and AI search: content that helps you show up on Google and in answers from ChatGPT and Google AI
- Monthly strategy call
3-month minimum, then month to month. Billed on the 1st of each month. All prices in CAD, plus HST. Website maintenance covers up to 2 hours of edits a month; bigger changes are quoted separately. Ad spend is paid directly to Meta or Google. Finished a package with me? Your first month starts right after handover, with no new onboarding fee.
Tell me what you need.
Tick exactly what you need. Picked a package or plan above? Its services are already ticked, so add or remove anything. I'll reply within two business days with a scope and quote.