Fractional marketing · Content · Social · Photography · Toronto
Content with intention. Ads with results.
I'm Perla, a Toronto-based fractional marketer and photographer. I plan your social media, shoot the photos and video, and run the lead ads that turn it into booked clients.
Trilingual: English, French and Arabic.
Portfolio
Selected work.
Every shoot is art-directed, from palette to props, and made to work on social, websites and ads.
256
leads for a cosmetic surgeon in six months
7+ years
leading marketing in-house and for clients
~22x
return on ad spend, about $40K in booked revenue
50–100
orders a week for a bakery I co-founded and took online
Service businesses and founder-led brands that are ready to grow.
- Clinics & med spas
- Health & wellness
- Beauty & personal care
- Local service businesses
- Architecture & construction
- Founder-led brands (personal branding)
What I do
Three ways I can help.
Fractional marketing
Your part-time marketing manager. Strategy, content and lead ads every month, without a full-time hire.
- Monthly content and posting
- Meta lead ads, managed and optimised
- Monthly strategy call and report
Content & social media
Set up, refresh or fill your social media with content that looks good and brings in inquiries.
- Social audit and content plan
- Posts, Reels and captions
- Already have content? I'll edit it in
Brand photography
Portraits, products and events for your website, social media and ads.
- Brand shoots from $250
- Launches and corporate events from $600
- Doctors, teams, products and spaces
Who am I?
Yes, the lady in the photo up there. Writing an About section always feels like a competition: I have a few seconds to keep you here. Yes, YOU behind the screen (in the office or in bed). Future client, or future friend (who knows?).
I'll keep it short, because our bond is stronger in person (... sounds like a love message, right?). For real though, a first call is like a Tinder date: you'll either love me or you won't. And trust me, I have experience with Tinder...
The quick version: a bachelor's in design and applied arts in 2016, a master's in interior architecture in 2018, then construction sites, design drafting and sales in a high-end furniture gallery. Then I switched careers and started from scratch as a marketing intern at a startup digital agency. Guess what happened? I climbed the ladder, freelanced with clients, packed my luggage and moved to Canada.
Today I lead marketing, create content, capture photos and run the ads that bring in the leads. Inside a cosmetic surgery clinic, I learned how a lead becomes a booked procedure. Hospitality, marketing, art, design and architecture all shaped how I work, and I do it in English, French and Arabic.
Swipe right... um, I mean let's chat.
Client testimonials
What clients say.
“Mlle Perla est une personne hors du commun, sérieuse et compétente. Elle ne peut qu'apporter un plus à toute agence qu'elle intégrera, et y laissera ses marques, elle ne peut en aucun cas passer inaperçue.”
“Ms. Perla is an exceptional person, serious and competent. She can only add value to any agency she joins and will leave her mark. She cannot go unnoticed.”
“I worked with Perla from November 2020 through to the end of August 2021 and in that short time, I had such a great working relationship with her. Strategy, planning and roadmaps are terms that she uses and understands completely.”
Ready to grow? Let's talk.
Tell me what you need and I'll reply within two business days with a scope and quote.
Couples & intimate celebrations: Bodobo Creative, coming soon.